Episode 2 of 12 The Greatest Rallies in Market History

Black Monday: The Bounce

On October 19, 1987, the S&P 500 fell 20.47% in a single session — the largest one-day crash in the history of American financial markets. What happened in the ten trading days that followed was equally extraordinary: three separate rallies exceeding +4%, including a +9.10% day that remains one of the ten largest single-session gains ever recorded. The bounce was as violent as the crash, and just as terrifying to live through.

Finexus Research · March 19, 2026 · October 1987

The crash of October 19, 1987 — Black Monday — is the most dramatic single day in stock market history. The S&P 500 opened at 282.70 and closed at 224.84, destroying $500 billion in market value in six hours. The Dow Jones Industrial Average fell 508 points, or 22.6%. Trading volume was so heavy that the NYSE's systems could not keep up; by midday, many stocks were not trading at all because there were no buyers. Market makers abandoned their posts. The options market seized up. The futures market in Chicago was briefly shut down.

The crash had no single cause. The conventional explanation centers on "portfolio insurance" — a strategy in which institutional investors used computer-driven futures selling to hedge their equity portfolios. As the market fell, the models told them to sell more futures, which pushed the market lower, which triggered more selling. It was a feedback loop with no off switch. But portfolio insurance was only the accelerant. The kindling had been building for months: the S&P had risen 39% in 1987 through August, valuations were stretched, interest rates were rising (the 10-year Treasury yield had climbed from 7% to 10.2% in nine months), and the trade deficit with Japan was fueling political anxiety about American competitiveness.

The days leading up to Black Monday were already ugly. The S&P fell 2.95% on Wednesday October 14, 2.34% on Thursday the 15th, and 5.16% on Friday the 16th. By the time trading opened on Monday morning, the market had already declined 10% in a week. What happened on the 19th was a capitulation — the final, panicked liquidation by everyone who wanted out, all at once.

Day One: The Dead Cat That Didn't Die

October 20, 1987: +5.33%. The S&P closed at 236.83, up from 224.84. The day after the worst crash in history, the market rallied. Not a modest relief bounce — a full-throated, 5.33% surge that was, at the time, one of the largest single-day gains ever recorded. But calling this day a "rally" understates the chaos. The market opened lower, then whipsawed violently as traders tried to figure out if the financial system was intact.

Alan Greenspan, who had been Fed chairman for barely two months, issued a one-sentence statement before the opening bell: "The Federal Reserve, consistent with its responsibilities as the nation's central bank, affirmed today its readiness to serve as a source of liquidity to support the economic and financial system." That single sentence — the original Fed put — was the most important thirty-one words in financial history. It told the market that the central bank would not let the crash become a systemic failure.

Of 756 stocks in the database that day, only 168 advanced while 533 declined. The average stock fell 5.58%. The index rallied because the largest companies — the ones that had been hit hardest on Monday — bounced the most. Procter & Gamble surged 22.45%. Honeywell jumped 31.15%. Coca-Cola gained 19.67%. AT&T rose 20.13%. Exxon added 18.22%. The blue chips led the recovery while hundreds of smaller stocks were still falling or couldn't trade at all.

SymbolCompanyReturnAdj Close
HONHoneywell International+31.15%$3.41
KKellanova (Kellogg)+23.38%$3.80
ROKRockwell Automation+22.58%$2.66
PGProcter & Gamble+22.45%$1.80
KOCoca-Cola+19.67%$0.90
TAT&T+20.13%$0.63
XOMExxon Mobil+18.22%$2.66
ADPAutomatic Data Processing+17.79%$1.92
HRBH&R Block+17.87%$0.95
TOLToll Brothers+41.38%$1.64
TJXTJX Companies+20.01%$0.30
BCBrunswick Corporation+20.63%$8.83

The names on this list are a roll call of American capitalism. These were not speculative stocks or penny shares — they were among the largest, most liquid companies in the world. Their 20%+ gains on a single day reflect how catastrophically they had been mispriced on Monday, and how quickly the market corrected once Greenspan signaled that the Fed would backstop the system.

Day Two: The Real Rally

October 21, 1987: +9.10%. The S&P closed at 258.38, up from 236.83. This was the real bounce. On Tuesday, October 21, the rally broadened beyond the blue chips. Of 757 stocks, 601 advanced (79.4%), only 79 declined, and 77 were flat. The average stock gained 7.77% and the median return was 6.60%. This was not a narrow, defensive rally — it was the entire market roaring back.

The +9.10% gain was the largest single-day rally since 1939, and it came just two trading days after the largest crash in history. The proximity is not a coincidence. The violence of the crash created the conditions for the violence of the recovery. Stocks that had been dumped indiscriminately on Monday — many of them falling not because anything was wrong with the underlying business but because sellers had no buyers — were suddenly cheap enough to attract value investors, corporate buyback programs, and bottom-fishers who sensed that the panic had gone too far.

The two-day cumulative gain from Monday's close was 14.92%. If you had bought the S&P 500 at the close on Black Monday and held for 48 hours, you would have earned nearly 15% — in two days. But to capture that return, you had to buy at the most terrifying moment in market history, when every headline screamed that the financial system was collapsing.

"The Federal Reserve, consistent with its responsibilities as the nation's central bank, affirmed today its readiness to serve as a source of liquidity to support the economic and financial system." — Alan Greenspan, October 20, 1987. Thirty-one words that changed everything.

The Aftershock: October 29

The recovery from Black Monday was not a straight line up. After the two-day snapback, the market fell again — 3.92% on October 22, then another 8.28% on October 26, retesting the post-crash lows. For a terrifying few days, it looked like the bottom might not hold.

October 29, 1987: +4.93%. The S&P closed at 244.77, up from 233.28. The third rally of October 1987 came ten days after the crash, and it had a different character than the first two. The panic selling of October 26 had brought the index within 3 points of the Black Monday close, but this time the buyers were more organized. Corporate treasurers, who had been authorized by their boards to buy back stock, stepped in. Institutional investors who had been paralyzed during the first week began placing orders. Of 756 stocks, 513 advanced (67.9%) with an average gain of 3.76%. The breadth was solid, if not as overwhelming as the October 21 rally.

After October 29, the market stabilized. There were no more +4% days in 1987. The S&P ended the year at 247.08 — still down 23.6% from the August high of 329.80, but well above the Black Monday low of 224.84. The crash that many feared would trigger a recession turned out to be a market event with minimal impact on the real economy. GDP grew every quarter in 1988. Unemployment continued to fall. The lesson was clear: the market can detach from the economy, at least temporarily, and the corrections can be as irrational as the crashes.

The Crash and Recovery: October 1987

S&P 500 Daily: October 14–30, 1987
The crash and bounce, day by day. Three +4% rallies (green) followed the −20.47% crash (red).
DateCloseReturnEvent
Oct 14305.23-2.95%Selloff accelerates. Trade deficit data spooks market.
Oct 15298.08-2.34%Iran attacks US-flagged tanker. Geopolitical fears rise.
Oct 16282.70-5.16%Friday selloff. Portfolio insurance triggers accelerate decline.
Oct 19224.84-20.47%BLACK MONDAY. $500B destroyed. The worst day in history.
Oct 20236.83+5.33%Greenspan issues "source of liquidity" statement. Blue chips rally.
Oct 21258.38+9.10%Broadest rally. 79% of stocks advance. Average gain 7.77%.
Oct 22248.25-3.92%Profit-taking. The V-shape stumbles.
Oct 23248.22-0.01%Dead flat. The market holds its breath.
Oct 26227.67-8.28%Second crash. Retests Black Monday lows. Fear returns.
Oct 27233.19+2.42%Tentative buying. Corporate buybacks begin.
Oct 28233.28+0.04%Flat. The market coils before the spring.
Oct 29244.77+4.93%Third rally. Corporate buyers and institutions step in.
Oct 30251.79+2.87%Follow-through. The worst is over.

The Full Year: 1987

S&P 500 Monthly Close: 1987
The bull market peaked in August at 329.80, then collapsed in October. The year ended at 247.08 — still up from 1986's close of 242.17.

Perhaps the most remarkable fact about 1987 is that the S&P 500 ended the year higher than it started. The index opened January at 242.17 and closed December at 247.08 — a gain of 2%, despite containing the worst single-day crash in market history. An investor who went on vacation in January and returned in December would have seen a modest positive year and missed the entire drama. The crash happened entirely within a year that, in aggregate, was positive.

This is one of the most powerful illustrations of why timing the market is so difficult. Selling after Black Monday — the "obvious" response — would have locked in losses at the exact moment the recovery was about to begin. Buying on the crash day would have produced a 10% gain by year-end. But nobody knew that on October 19. On that day, the only certainty was fear.

Market Breadth: The Shape of the Bounce

The stock-level data reveals something important about how crashes and recoveries work. On October 20, the day after the crash, the S&P 500 index rallied 5.33% — but only 22% of individual stocks advanced. The average stock fell 5.58%. The rally was driven entirely by mega-caps bouncing from oversold extremes. Many smaller stocks couldn't trade at all — market makers had withdrawn, and there were simply no bids.

By October 21, the recovery had broadened: 79% of stocks advanced, and the average gain was 7.77%. By October 29, the third rally, 68% of stocks advanced with an average gain of 3.76%. Each successive rally was broader but less intense — the initial snap was concentrated in the largest stocks, and the recovery gradually filtered down to the rest of the market.

This pattern — narrow recovery first, then broadening — would repeat in 2008, 2020, and 2025. It is the signature of how markets heal: the most liquid names recover first because they are the easiest to buy, and the rest follow as confidence returns.

Timeline

The Greenspan Precedent

Black Monday introduced two concepts that would dominate financial markets for the next four decades: the Fed put and the volatility trap.

Greenspan's one-sentence statement on October 20 was the first time a Fed chairman explicitly promised to support markets during a crash. That precedent would be repeated in 1998 (LTCM), 2001 (9/11), 2008 (Lehman), 2020 (COVID), and every major scare in between. It created a moral hazard that encouraged risk-taking — if the Fed will always catch you, why not lever up? — but it also prevented the 1987 crash from becoming a systemic crisis.

The volatility trap is the lesson etched into the data: if you sold on the crash day, you missed a 14.92% gain in the next 48 hours. If you sold after the October 26 retest, you missed the +4.93% rally three days later. The best days came immediately after the worst days, making it nearly impossible to time the exit and the re-entry correctly. The crash and the bounce were two sides of the same coin, and you could not capture one without enduring the other.